Founded in 1999 by Toni Ko, NYX Cosmetics was created with the intention of bridging the gap between professional make up brands and inexpensive, mass produced brands of a poorer quality. Toni Ko succeeded in producing a high quality yet affordable range of beauty products that first gained popularity with professional make up artists through exhibiting at trade shows. Due to this success, the brand was acquired by L’Oreal in 2014, but the company continues to operate out of their headquarters in LA making sure they’re at the centre of trend progression in Hollywood’s professional makeup industry.
Today the NYX brand sells vast ranges of high quality beauty products for face, lips and eyes at accessible prices on an international scale. Named after the Greek goddess who ruled the night and symbolised beauty and power, NYX Cosmetics focuses on colour cosmetics with an aim to provide professional and everyday clients with a unique range of dynamic makeup across a palette of vibrant colour pigments that allow clients to enhance their natural beauty and become empowered individuals. Founder Toni Ko wishes to equip clients with the right tools to create a perfect night life look at home, but also confidently use NYX Cosmetics make up products in a professional setting.
The Beauty Store are pleased to present our customers with a full range of cosmetics from NYX Cosmetics including make up for personal and professional use, sets & kits to help you choose the best cosmetic accessories available and even a fabulous selection of nail polishes to enhance and complement make up for all skin types.